|Search Engine Optimization (SEO)
Search Engine Optimization is the process of manipulating your placements on the Search Engines’ organic listings. Organic, or natural listings, refers the non-paid section of Google, Yahoo or Bing. For long term promotion, organic optimization offers best return on investment as well as top Internet status.There is simply no better place to be than at the top of the search engines solely based on the value and integrity of your website. This displays your company for all to see when potential clients searching for the services YOU offer!
|Google (Business) Local
If you’re like most people, you’re constantly looking for things in your neighborhood, whether it’s restaurants in Seattle or a new dentist in Houston. Google/Yahoo Local returns the equivalent of a mini-website full of information about your store or services including, hours of operation, geographical address, product photos, client reviews and even smart savings coupons.
|Search Engine Marketing (SEM)
Ever notice or use the sponsored links located around the organic and local search results? You might notice that these sponsored links are highlighted in colors such as pink or yellow, and are located at the top of the page underneath the search bar, or the far right of the search results portrayed in a vertical column.These links are part of the area of Search Engine Marketing (SEM), and is better known simply as a Pay-Per-Click campaign (PPC). Search Engine Marketing is the process of creating and managing pay per click campaigns like Google’s Adwords. Pay Per Click means that instead of paying a standard mon hly fee, you only pay a set cost per click to your website
|Social Media Marketing (SMM)
Social Media is the best way to have a two way conversation between you and your current/potential clients. Social Media allows for you to not only promote what is happening with your business, but also share industry information, post reviews, solve problems and market your business.
The problem business owners run into is knowing what to say, when to say it, who to talk to, and even remembering to post or just taking the time to do it. Let Helix House help you create an interactive and engaging social media presence with our social media marketing packages.
A strong website is the core of any successful online marketing and brand management campaign. If you like it or not, a potential client/consumer will judge you based on your website, and normally within the first few seconds of landing on it. At Helix House we not only build our websites to be SEO friendly, we also optimize them to create the best chance of conversion.
|Text Message Marketing (SMS)
Are you in the service industry? A restaurant, bar or hotel owner? Even a realtor or physician? Text message marketing, also known as SMS marketing, is an amazing way to engage your consumers, promote specials, give appointment reminders and more! With over 95% of text messages being read, there is no better way to make sure your message is received.
Whether you do or do not already send out monthly newsletters, special offers or other reminders and notifications, a professionally managed email marketing campaign is an invaluable service for each and every company. Let our firm manage your top of mind advertising through a structured email marketing campaign.
Personalized videos are not only a great way of getting more visibility online through social media networks, they are also a vital element of website client/consumer conversion. Videos provide an opportunity to build trust with a client/consumer within seconds, giving you the opportunity to see a better return from your website visitors!