The use of search engines, particularly Google, have truly changed the way that many business are conducting themselves. Recently, Google has made changes that have pushed smaller, local businesses into a less advantageous position. The use of Yelp had helped these businesses get their name out there but Google has been pushing down these reviews and instead, pushing up their own Google reviews.
However, there is much that local businesses can still do to improve their visibility. With Google Local, the company does not charge, but there are requirements that must be met. In order for these local businesses to take their place on Google Places Page, they must go through the Google Local Pages account.
Follow these simple criteria.
Fill out all the fields in the profile, including all contact information. Sometimes, your business will already be listed. Select ‘list your business’ and enter your phone number. Google will search to see if your business is in their database. If that is the case, select edit, but if it doesn’t, then hit ‘Add New Listing.’
When you update your company name, ensure it follows the following format, “Name of Company – Core City and Main Service.”
You can choose to upload a video and it is a good idea to upload one, as well as a lot of photos. Photos should be used in a way that is personal and represents your business in a professional manner. These might include such things as the employees, vehicles, offices, logos, etc.
When you are done with that, fill in the remaining information, such as a website address and your hours. After the form is submitted, make sure you follow all the required actions.
Another method to increase the traffic to your site is to use search engine optimization and redirect that site to your Place Page.
To do this, you will obviously need a website. It is important to make sure that it is professionally done and contains an inbound link to increase your visibility. Lately, Google has placed a strong emphasis on the Organic Pack, which is aimed at businesses that have a great online presence. They will only list your page if your website has a strong credibility and if your Place Page is complete. The credibility is upped when you create links from your website to your Place Page.
In regards to link building, make sure there are plenty of links between the site pages. Not only that, but make sure they are of a good quality and link out to directories and great articles.
Finally, citation building is an important part of using SEO. By branching out to many pages on the web and referencing your contact details, you can increase your credibility in the eyes of Google.
All in all, it is very important to get your name out into the community, so more and more people will know about your business. The web is the next great avenue to increase not only traffic to websites, but to increase sales as well.