Tips on how to choose a SEO firm
In the world of business we all outsource some of our work that needs to be done. It can be because we do not have the time, or simply that we want to hire someone who is better at the job than we are. Maybe we would do alright at the job, but we might want someone who is a specialist in the task that we need done. Whenever there is an investment involved, we will need to be careful who we hire and make sure that they have the expertise to complete the job to our satisfaction. We do not want someone who claims that they can do a good job, only to disappoint us with their work. In the world of search engine optimization (SEO) there seems to be many who claim that they are specialist but the end result for their clients is pure disappointment. For this reason it is very important that anyone, who is hiring a SEO specialist firm, do some homework before committing.
When interviewing the company, make sure that they do not make any guaranteed claims. What we mean by this is do not let them try and sell you guaranteed claims such as “We guarantee you the #1 position on Google.” There is no SEO company that can guarantee anything like this. It seems that this is the most popular sales pitch out there that all of these companies seem to mimic. Even if they make this claim does not mean that they are not experts on SEO, it just means that they are making guaranteed claims that they cannot possibly back up; which is never a good thing. If they keep blabbering on about their expertise and it seems that is all you hear out of their mouth, you may want to continue your search elsewhere.
When you are talking with the SEO company, listen to the way they talk to you. Are they speaking in a manner you can understand, or are they trying to sound highly intelligent with a bunch of technical jargon? Communication will be the most important thing between you and the company, and if you do not have any idea of what they are explaining to you, it is not a good sign. The SEO company should know that those who do not work in the technical world do not know all of the technical jargon that they use when their speak. Instead they should speak to you in a way that everyday individuals communicate. Sometimes, they will have to use technical jargon, but they should know that they have to keep it to a minimum so that you understand.
Link building is a practice that is very important among SEO companies to get their job done. If a company tells you that they are not going to do any link building, then that is an indication that they are not committed to getting the best job done for you. When a company tells you that they are going to do link building for you to make your campaign a success, you may want to ask them some questions on how they plan to complete this task. You are going to want to make sure that they do not use any black hat methods to build links. You will want to be sure that they take the time to do the job right by using directories and other legitimate ways that SEO companies use to improve search engine rank.
Something that has become much to common in the industry are IT companies posing as marketing firms. You must remember that search engine marketing is a service that should be performed by those who are experts in the field. Just because you find a company that is an IT company does not qualify them as experts in SEO.
One final thing that you will want to remember is to not use a companies quoted price as a way to weed out the good companies from the bad ones. There are just as many expensive companies out there as there are cheap ones that you will be disappointed with. Use all of the tips that we have mentioned along with your common sense and good judgment to make your choice in deciding what firm to hire for your campaign.