Internet Marketing: Basics of Basics
Search Engine Optimization (SEO)
What you should know about Search Engine Optimization is that this is what produces organic results on search engines. Organic results feature non-paid listings that you find at the top of the page on search engines like Yahoo, Bing or Google and these are the most important results. Organic optimization means that for one, the investment is of lower cost. Another reason for SEO is so that a company can still reach the top of the listings while being based on natural outcomes. This showcases a site that has integrity and gets results based on hard work, not having the most money.
Google (Business) Local
Many people look for businesses in their area by using Google or Yahoo Local. These sites allow a potential customer to find the latest club or restaurant or search for a doctor, dentist or veterinarian. If it’s in your neighborhood, using a local search will help you find it. These sites are packed with helpful information that can be included about a business such as the address, hours of operation, reviews from clients, information about the business and even helpful coupons or deals.
Search Engine Marketing (SEM)
Search Engine Marketing refers to the sponsored links seen around local search and organic results. These are typically highlighted in eye-catching colors and found underneath the search bar near the top of a page or to the right in a vertical column. This is known as Search Engine Marketing (SEM), and is a pay-per-click campaign. This is similar to Google Adwords and it means that instead of paying a set fee for a certain amount of time, you pay an agreed upon fee every time the link is clicked.
Social Media Marketing (SMM)
Social Media includes sites such as Facebook, Twitter, LinkedIn and a variety of social networks. This allows your business to keep in touch with clients and potential clients as well as the ability for them to keep in touch with you. For instance, you can add a promotion that people will see on their Facebook wall after liking your page or a person can give a review or even take care of a potential issue that they are unhappy with by contacting your business on the wall. This showcases an open communication setting that is beneficial to both. Helix House can create a social media presence that is engaging and interactive.
A website is the central part of a successful marketing plan online. Customers will gauge how they feel about your company just from the site alone so it is imperative to have a website that is professional and engaging and at Helix House, we do just that while ensuring the site to be SEO friendly.
Email marketing is an important part of your business. If you send out special offers, reminders or even monthly newsletters or plan to in the future, a professional email marketing campaign is a top priority. Let our company provide this invaluable form of advertising with a structured email marketing campaign.
Videos, personalized for each company with an individual in mind, get more exposure through social media outlets, and they are an integral part of a client/consumer interaction. These videos allow your company to build trust in an instant, allowing you to get a better return from visitors to your website.