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What You Need To Know Before You Select A SEO Firm
It is hard to imagine a venture that is free from scammers or iniquitous practices. It is impossible to name one venture that is free from scams, no matter the amount of research that you do. Search engine optimization (SEO) industry is no exception. Clients have been given far less than what they were promised by companies which have managed to portray themselves as SEO experts. If you are looking for a SEO firm, here are a few tips that you can use as a guide.
1. Guaranteeing Top Ranking
You have come across companies guaranteeing you top ranking in common search engines when you hire their services. Have you ever wondered who they intend to offer number two, three, or four positions? It is more likely that they have promised all their clients the same top ranking position. Basically, there isn’t any company that holds the mantle in making it to the top as far as Google rankings are concerned. There are a myriad of factors that determine which sites rank top at any given time, and it is just incorrect for any company to claim that it can manipulate these factors.
2. A lot of Overwhelming Jargon
You should avoid companies that use technical jargon without taking the time to break them down so that you can understand their meaning. A good company should be able to use terms that their clients can easily understand if professionalism is anything to go by. You can always differentiate a professional who uses technical language as a way of being deliberately evasive, and one who tries his best to ensure that his clients understand everything about a particular matter.
3. Lack Of Link Building
A good SEO company should be in a position to provide its clients with legitimate ways of link building. An effective link building campaign includes the use of reputable directory submissions, quick link relationships, and press releases. Link building is one of the most time-intensive aspect of any SEO campaign. As such, a company that is unable to provide any link building services to its clients is not committed to the success of said clients, and therefore you should avoid such companies. SEO companies that engage in grey or black hat link building should also be considered questionable.
4. Too Much Chest-Thumping
There are companies that use pushy sales pitches to convince their clients about their supposed expertise. Such companies may not be able to offer what they promise.
5. Both IT and Marketing Specialized Companies
A good company should not leave their SEO tasks to their IT departments. This is because SEO campaigns should be a plain and simple marketing tool that should be ideally be handled by a marketing firm.
The amount of money that you spend on a SEO campaign will depend on the company that you choose. An offer that looks more attractive in terms of pricing may be a scam just like one that is highly priced, so you should always use merit as the best platform to judge a SEO company. You should not use cost alone as the only criteria to choose your SEO Company.